Client: Joyce Rouhana Fine Jewelry | Locations: Lebanon & Qatar

Objective: Working on the Joyce Rouhana Fine Jewelry brand was a truly engaging experience. Joyce, the artist and visionary behind the brand, brought her clear and vibrant aesthetic to the table from the very start.

Her love for bold, eye-catching colors and dynamic visuals, set against the backdrop of fine jewelry’s inherent elegance, drove our creative process. We decided to design a bespoke monogram that not only reflects Joyce's artistic flair but also serves as a versatile element across her packaging and other brand materials.

This project was an exciting opportunity to merge vivid colors with the refined sophistication of fine jewelry, crafting a brand identity that’s both striking and sophisticated.

Check my process:
Phase 1,Getting to know which direction the client envisions her brand to have.